Wealthsimple: High and Low Branding

In episode 84 of 𝗛𝗼𝗺𝗲𝘀𝗰𝗿𝗲𝗲𝗻, 11:FS Pulse's James Safford is joined by 11:FS Head of Design Will Jones to talk about brand volume and how Wealthsimple demonstrates a good practice of this. Will also shared his view of the key to getting branding right in digital messages.

Discover the details behind:

💸 Adding funds to the account

💳 Adding a bank account to Wealthsimple

The design team at 11:FS recently released a handbook to 11:FS's Minimum Lovable Brand approach.

And lots more!