This notice is designed to help you understand what cookies are, how 11:FS Pulse uses them and the choices you have with regard to their use.

About cookies

Cookies are small text files that websites save locally to your computer, which allow sites to store and use information during your visit. They can improve your experience when using a website by:

  • Remembering preferences, so you don’t have to keep re-entering your choices when you visit again
  • Measuring how you use a site, so that changes can be made to ensure it meets your needs

To learn more about cookies and how to manage them, visit Read on to find out more about how we use cookies.

How we use cookies

Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

We use :

  • Operational & Functional Cookies. These are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site and enable us to personalise our content for you.
  • Analytical/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily.
  • Marketing cookies. These are provided by third parties over which we have no control. These cookies are likely to be used for the analysis of our inbound marketing and for targeting purposes.

You can update your cookie preferences here, including opting out of non-essential marketing cookies. For more detail on our essential and non-essential data processors and what we use them for, see the Third Party Data Processors section.

Third Party Data Processors

Essential Processors

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It will record your internet protocol (IP) address but no other personal data. If you opt out of non-essential cookies we will anonymise your IP address. The count of pages you’ve viewed will be recorded anonymously.


Intercom is a customer messaging platform that we use for customer support. Without the services Intercom provides we’d be unable to respond to support requests. When you are logged into 11:FS Pulse it does record your personal information. When you are logged out it does not.


Fullstory is a customer experience analytics platform that we use to analyse the usability of the design of 11:FS Pulse. While it is possible to record personal data with this tool, we have set it to anonymise data.


Hubspot is a customer relationship management (CRM) and inbound marketing platform. It helps us manage communication regarding sales, marketing and news. Your name and contact information may be recorded in Hubspot if you have spoken to an 11:FS sales representative or explicitly asked us for information by filling out a form on our site. You may unsubscribe from any email by clicking the unsubscribe link at the bottom of the email. Your personal information will be retained so that we know not to contact you.

Non-Essential Processors

LinkedIn Insights

LinkedIn Insights allows us to measure the impact and return on investment of LinkedIn ad campaigns.

Google Tag Manager

Google Tag Manager is an administration tool for marketing analytics. Its use reduces the amount of time needed to deploy new marketing measurements.

Facebook Pixel

Facebook Pixel collects data that helps us track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our site. Facebook Pixel is used on sections of the site prior to login.

Twitter Pixel

Like Facebook Pixel, the Twitter pixel collects data that helps us track conversions from Twitter ads, optimise those ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our site. Twitter Pixel is also used on sections of the site prior to login.

Turning off all cookies

You may block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

All modern browsers will let you change your cookie settings to give you broad control over whether cookies can be set or not. For more information, visit the help section for the browser you use.

Here are links to how to control cookie settings for some of the most popular browsers:

We use cookies to offer you a better browsing experience, analyse site traffic and personalise content.

We also share information about how you browse our site with our social media, advertising and analytics partners who may combine it with other information that you have provided to them or that they have collected for your use of their services.

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