bunq goes SuperGreen.
On episode 67 of Homescreen, 11:FS Pulse's Product Lead Jim Safford speaks to Michael Brackpool, Head of Product at bunq. This week's episode is on all-things #SuperGreen, bunq's new subscription which enables users to plant trees on all card payments, and go CO2 free in under two years!
The pair dig into π½
π The decisions behind the UX of #SuperGreen, and the users they had in mind whilst designing the flow
π How they define and calculate "CO2 free" for their users
π What 'starting a tribe' is, and the benefits of grouping users together
Plus lots more!