Wealthsimple: High and Low Branding
In episode 84 of 𝗛𝗼𝗺𝗲𝘀𝗰𝗿𝗲𝗲𝗻, 11:FS Pulse's James Safford is joined by 11:FS Head of Design Will Jones to talk about brand volume and how Wealthsimple demonstrates a good practice of this. Will also shared his view of the key to getting branding right in digital messages.
Discover the details behind:
💸 Adding funds to the account
💳 Adding a bank account to Wealthsimple
The design team at 11:FS recently released a handbook to 11:FS's Minimum Lovable Brand approach.
And lots more!