11:FS Pulse

Your competitors are evolving constantly.

With thousands of recordings of end to end user-journeys from fintech and financial services companies across the globe, it’s never been easier to sharpen your competitive edge.

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Sharpen your product team’s competitive edge

Speed up your time to market by basing your product strategy on proven, tested success stories, rather than spending time reinventing the wheel.

Discover new solutions

Justify your decision-making and support your solutions with rich user research from leading fintechs.

Leverage our expertise

Access exclusive UX reports and updates on the latest product releases, magnifying your ability to innovate at scale.

2000+ user journeys and counting…

2500+ fintech journeys

Our international panel of real customers provide us with hundreds of user journey recordings every month. We are constantly adding new content and updating old research.

30 countries

Pulse contains analysis of the leading brands around the world, whether that’s in European, US, or Asian markets. It’s never been easier to gain insights into geographies that were previously hard to reach.

300+ brands

The research team focuses on financial product journeys, but also draws in many of the best e-commerce and technology platforms which provide valuable lessons in best-practice product design.

Who's it for?

Use cases

Pulse is used by the world’s leading banks and fintechs to stay ahead of the competition and improve the speed and quality of their product releases. Whether you’re a product manager, a designer, or a researcher, Pulse is the tool for you.

UX and Design

See how other teams are solving the same problems you’re facing.

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Research and Strategy

Keep on top of market trends with rich, insightful competitor analysis via a next generation research platform.

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Product Managers

Identify the leading products in the market and learn from the best.

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Recent posts

11:Years – The Past, Present & Future of UK Fintech

12 years ago there was a crisis in the subprime mortgage market in the US. One year later, investment bank Lehman Brothers filed for bankruptcy. These events…

Research report

Open Banking in the UK: what's happened so far

The first step towards banking automation came in 1967 following the installation of an ATM in the UK. Over 50 years later, Open Banking arrived, ushering in a…

Research report

Personal Financial Management: The Jobs to be Done

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Research report

11:FS Pulse is an incredibly well organised and comprehensive research tool. If you are a designer working in fintech you should be begging to get an invite!

Hugo Cornejo Head of Design, Monzo

We have seen great value from the video walkthroughs of end-to-end customer journeys on the 11:FS Pulse platform. The ability to gain direct access to a large breadth of content, further benefitted by the slick UI that lets you filter information across a growing number of categories, has dramatically reduced our lead times in getting relevant and insightful content to stakeholders.

Joe Wood Digital Insight Manager, Nationwide

It’s great, when we start thinking about new product features as we do every day, it’s difficult to get that first reference point to see what good and bad looks like. 11:FS Pulse allows us to see that. Standing on shoulders of giants!

Ed Maslaveckas CEO, Bud

11:FS Pulse enables easy access to a breadth of incredibly useful content. It enables you to research potential partners, evaluate competitor products, and get up to speed on innovation across the globe. This is a great tool for anyone looking to stay on top of fintech trends.