11:FS Research Reports

The 11:FS research team love discovering the best fintech and banking products and writing bespoke reports for our clients. As part of the latest Pulse feature, you can now access digestible executive summaries of the most important UX and product trends, to provide you with the information you need to build next-generation products.

Personal Financial Management: The Jobs to be Done

Research report

Ryan Garner

Principal Customer and Product Lead

Ryan Garner

Customers don’t want a bank. Redefine your market using Jobs to be Done thinking. Videos will open in a new browser window

How to Enter a Banking Market

Research report

Sarah Kocianski

Head of Research

Sarah Kocianski

It’s expensive, time-consuming and heavily regulated. It’s an industry that’s seen little change in hundreds of years and populated by those who are mostly resistant to that change. Furthermore, it remains an industry with an image problem – by and large customers don’t believe financial institutions of any type are working in their favour. So why launch a startup in the banking sector?

Best In Class Digital Money Managers: the consumer perspective

Research report

Kate Moody

Senior Customer and Product Lead

Kate Moody

We say it a lot, because it’s true: digital banking is only 1% finished. We understand all too well that it can be easy to forget. This is an industry that we live and breathe, and is constantly growing and shifting. We see new products and services added to our Pulse platform every week, and explored by Sarah Kocianski in her research reports. Most recently she outlined some of the numerous, exciting, new digital money management (DMM) services which are now on the market.

Best In Class Digital Money Managers

Research report

Sarah Kocianski

Head of Research

Sarah Kocianski

People are managing their money using digital tools and services. As many as 70% of UK consumers now use a phone app to keep track of their money, according to Yolt. However, there are huge differences in the quality and value of what they are using, and the sheer volume and variety of offerings in this area is ever increasing. I’m going to help make sense of this picture for you, and outline what’s required for a best-in-class digital money manager.

UX in finance: getting it right

Research report

James Safford

Product Analyst

James Safford

Consider this scenario: you are a user with a task that needs completing via your financial platform of choice, and when you set out to achieve this core task you run into friction which either slows your progress or – worse still – prevents you from completing the task altogether.

Best in class SMB financial services

Research report

Sarah Kocianski

Head of Research

Sarah Kocianski

Financial institutions (FIs) very rarely offer products and services that are truly tailored to the needs of Small- and Medium-sized Businesses (SMBs). Whether that’s bank accounts, access to credit, suitable payments products, insurance, capital management, or foreign exchange, most “SMB products” are either stripped down versions of corporate products, or overpriced versions of consumer ones.

Best in class onboarding

Research report

Sarah Kocianski

Head of Research

Sarah Kocianski

Onboarding comprises of the processes by which a consumer or business becomes a customer. The term applies to the end-to-end journey, from a customer seeking insight into which product is right for them, through the application process, and onto the issuing of that product and the customer starting to use it.